What is a Private Label Site (PLS)?

A PLS is a web-based assessment program that features your company name and logo; to your customers you are the creator and administrator of the program. You can choose to have one of our standard assessments, alter a standard assessment, or work with our team of experts to create a custom assessment based on your content. All of our Private Label Sites are turnkey, automated, revenue-generating systems designed to enhance your services and earn profits with minimal additional effort. See for yourself how easy and fast it is to complete one of our ABC online assessments with this demo.

Our ABC team, with years of experience creating online assessment sites, manages all the details in the creation of your PLS. We gather all the information needed from you to customize your PLS, such as:

  • Type of assessment(s) desired – one of our ABC off-the-shelf assessments or a totally customized assessment.

     
  • Self-assessment or 360º (multi-rater) assessment.
    If 360º assessment, the names of the observer groups (these are the people who give feedback to the end users who receive the feedback) – manager, colleague, direct report, client, etc.

     
  • If we’re creating a customized assessment for your PLS, we’ll need the categories (such as decision-making, persuasiveness, drive and persistence, etc.) to be measured, the questions per category (usually 5-8 questions per category), the scales used to measure the end user’s performance on any given question (such as strongly agree to strongly disagree, always to never, etc.), and whether or not you want open-ended feedback questions for the observers to add additional comments after every category of questions or at the end of the entire questionnaire.

     
  • The end user report structure – will it be a “static” report (same report copy for all end users with only their results graphs being different) or dynamic report (the report copy changes based on the end user’s answers to either individual questions or entire categories of questions); will the report be delivered in html format right after the end user submits answers to the questionnaire, will the report be emailed in PDF format to the end user, or will the end user have to log into a website to access their report? Review some sample reports.

A PLS can take one of two directions:

  1. We can program your assessment (or even create an assessment for you) onto our fully automated, e-commerce enabled assessment system. An example would be the Leadership12 Assessment developed for Dr. Sheila Murray Bethel at http://leadership12.com
     
  2. You can choose any/all of our existing ABC assessments and we will customize our assessment content with your branding – your website look & feel, your links, your logo, etc. - replacing the ABC branding. A good example would be the Athlete DISC Assessment at http://athletedisc.com

Who would benefit from a PLS?

  1. Corporate trainers or managers & independent trainers, consultants or coaches who use more than 250 assessments per year per type of assessment (DISC, Leadership, Sales Effectiveness, Emotional Intelligence, etc.)

     
  2. Companies, trainers or consultants who have their own assessment in a paper-based format but would like to automate it into a fully automated e-commerce enabled assessment system. An example would be The Platinum Rule® Assessment at http://www.platinumrule.com which was (and still is) a paper-based assessment since 1976.

     
  3. Companies, trainers or consultants that already have and market an online assessment but want to use the power and simplicity of the ABC fully automated e-commerce enabled assessment system. Ken Blanchard Companies is a great example as they have several of their assessments consolidated onto the ABC assessment platform. An example would be their Leadership Behavioral Analysis II online assessment at http://lbaii.kenblanchard.com/corporateadminabout.asp

     
  4. Companies, trainers or consultants that currently distribute assessments from one of our ABC competitors but want a more powerful, yet simple-to-use, fully automated e-commerce enabled assessment system with better reports at a lower cost per assessment. A great success story here is the DISC Diva Online at http://www.discdivaonline.com who used to distribute the DISC assessment through an ABC competitor but now uses our DISC online assessment because of its ease-of-use, its better pricing and its superior reports.

     
  5. Companies, trainers or consultants who do not currently use online assessments but would like to add it as an online revenue source. The Center for Online Learning at http://peoplesmarts.colearn.com is a good example.

     
  6. Authors who would like to have an online assessment to complement their book, generate sales for their book, or create an additional “up-sell” product for people who buy their book. For their new book – The One Minute Entrepreneur – Dr. Ken Blanchard, Don Hutson and Ethan Willis asked ABC to create an online assessment to sell more books at http://www.estrengths.com

     
  7. Companies, trainers or consultants who want to use an online assessment to measure training effectiveness – a pre- and post-test – to show improvement and keep employees and/or clients motivated to continually improve their skills, in areas such as leadership, sales, customer service, emotional intelligence, time management, communication skills, etc.
    Jim Cathcart created the Sales Readiness Assessment at http://www.saleseffectiveness360.com that’s a great tool for sales rep development. Salespeople take the SalesEffectiveness360 online assessment – getting feedback on their sales performance from clients, fellow salespeople and their sales manager. They then go through a sales training program – oftentimes tailored specifically to the results of their online assessment. Approximately 30-90 days after the completion of their training program, they take the SalesEffectiveness360 online assessment – again getting feedback on their sales performance from clients, fellow salespeople and their sales manager – and compare the post-training results to the pre-training results to measure the effectiveness of the sales training.

     
  8. Companies, trainers or consultants who want to use an online assessment to capture leads to add to their database to hopefully cross-sell additional products and services over time. An example would be Brian Tracy and his Platinum Rule site at http://www.briantracyassessments.com

Visitors to your PLS will be wowed by the sophistication of your assessment tool(s) and online reports. They will perceive your practice very differently after they see how you have incorporated technology into your service delivery options.

We at ABC are assessment professionals. Our team has been in the assessment business for over twenty years. We understand what drives people to purchase, use, and refer others to an assessment site. ABC builds only quality instruments and our assessment engine offers exclusive features to your customers that aren't available anywhere else. After twenty years of diligent work, we perfected an online assessment engine that can run any assessment on any topic – seamlessly, flawlessly and cost effectively.

Unlike other options, ABC online assessments are accessed and completed on the Internet. Our fully automated site requires no support from you - the consultant, coach or corporate trainer. This is passive income as its best. ABC assessments can be administered and completed wherever an internet connection is available. Our sophisticated programming scores and dynamically generates reports and eGraphs providing highly personalized feedback to the end user.

The ABC Private Label Site provides extensive administrative support:

  • A significant back-end system monitors and manages your entire site.
     
  • On-going sales statistics are available to you online.
     
  • Access our online help desk at any time.
     
  • Access and download end user data into an Excel file for current and future analyses, articles, and interviews.
     
  • ABC makes management of the site easy with numerous automated functions.

ABC is also able to provide the following services for your customized assessments:

  • Multi-rater and company/team composite scoring capability.
     
  • "Dynamically programmed and generated" reports with data bar charts and copy included.
     
  • End user homepages they can access with any content you decide is relevant including, but not limited to: self-assessment results, reports, observer 360º results, composite results of everyone in their company or team, result comparison to everyone who has taken the assessment, etc.

The ABC Private Label Site is secure:

  • Secure (SSL) transactions. (Available at an extra charge.)
     
  • Full time technical support to handle programming issues and questions.
     
  • Back-up servers to secure integrity of data.

The ABC Private Label Site enables your visitors to set up Admin. Accounts:

  • Admin. Accounts within your PLS can buy assessments in quantity and then distribute those assessments to their own end users.
     
  • Admin. Accounts within your PLS have the ability to monitor which of their end users who have completed assessments and send reminders to those end users who haven't.
     
  • Admin. Accounts receive an email notice when an end user completes an assessment.
     
  • Admin. Accounts are able to plot assessments of a group of end users on a single page.
     
  • Admin. Accounts are able to sell assessments at retail if they have a merchant credit card account and gateway.
     
  • Admin. Accounts pay no set-up or membership fees.
     
  • Your PLS Admin. Accounts can be automatically billed via their credit card for assessment purchases each month and the proceeds automatically deposited into your checking account tied to your merchant account.

ABC builds most standard Private Label Sites in less than thirty days for the following charges:

  • ABC charges a one-time PLS programming and training fee that allows us to brand your site. Pricing depends on the amount of customization and training requested.
     
     
  • ABC charges an annual license fee for your PLS hosting, automatic PLS upgrades and help desk support for your end users.
     
     
  • A per assessment fee for all assessments used within your PLS.

More questions on how to get started?